The Pulse Sensor, like it says, it´s a plg and play heart rate sensor made for AVR and Arduino like boards.
It´s an independent project which started a crowdfunding campaign trough Kickstarter.com with a 3.000,00$ goal and has reached so far 15.000,00$. It´s an impressive growth on a startup project like this.
Check out the official website for the project http://pulsesensor.com/ and the Kickstarter.com project page, where you can buy these sensors and help the funding of the project.
The kit contains:
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